Nigerian musician Augustine Miles Kelechi, popularly known as Tekno, will front a series of promos for cryptocurrency platform Bitcasino.

The 29-year-old Afropop singer and producer has agreed to support the Bitcoin-led casino’s efforts to expand its footprint across West Africa.

Over the next two years, Tekno will work with Bitcasino on various marketing endeavours, including a “true VIP experience,” which the artist will help to deliver.

Bitcasino players will have a chance to access “money-can’t-buy” experiences, such as personal invitations to watch Premier League matches from an executive box.

To market these offers, the company is banking on Tekno’s regional clout, who has won and been nominated for several Nigerian and African awards.

“Bitcasino is a fun, fast and fair place to play and I’m proud to join the team,” said Tekno.

“Crypto is a game-changer, in West Africa and beyond, and I couldn’t be happier to work alongside the best crypto-led casino out there.”

Founded in 2014 as part of the Yolo Group, Bitcasino is attempting to cash in on the rise of crypto gaming.

The company has its sights set on various jurisdictions, including West Africa, where cryptocurrency usage has grown steadily.

Tauri Tiitsaar, Director of Casino at Yolo Group, added: “We are thrilled to welcome Tekno to team Bitcasino. We’re huge fans of his creative and innovative approach to music, and that’s what makes him such a perfect match for us.

“Our goal is to bring crypto education closer to Tekno’s fans while also creating even more entertainment for our players through this exciting partnership.”