Better Collective has announced Terence Gargantini as its new Country Director for Brazil.
As Latin America becomes an increasingly popular region for gaming firms Better Collective is continuing its expansion in the country with this appointment.
Better Collective CEO Jesper Søgaard recently joined the GI Huddle and, in that interview, discussed the need to do more within the Latin American region.
On that basis, Gargantini has joined, having already held a Country Director role at ElevenSports.com.
Gargantini has experience working in Brazil, having worked with the Brazilian National Football Team as well as clubs Flamengo and Corinthians.
Simon Hovmand-Stilling, CEO of Better Collective South America, said: “We are happy to welcome Terence Gargantini to the group. With a keen eye for identifying mutually beneficial partnerships and having a large local network and experience, we know that Gargantini can play an important role in solidifying Better Collective’s South American presence.
“Localisation will be absolutely key for Better Collective in South America. We are already building a strong understanding of the local sports fans so we can be more relevant for advertisers, both local and international ones that seek to establish a presence in this region. That is why profiles like Terence Gargantini are instrumental in our continued successful expansion."
Gargantini himself said: “I am very excited to join such a great company and tremendous individuals. I have much exciting work ahead of me in trying to help lead Better Collective’s South American strategy and operations as well as collaborating on business development efforts in order to continue entry into the legal iGaming market in South America, and to enhance Better Collective’s foothold in this exciting region.”
