The 'It's Alive!' marketing campaign for online casino company PlayOJO has debuted in the UK on TV and digital platforms.
The new TV commercial uses a cliché of crazy scientists reviving monsters to promote the live casino and gameshow offerings from the SkillOnNet brand.
The commercial shows the monster experiencing the PlayOJO live casino and coming to life before entering a vibrant CGI gaming environment.
'Feel the pleasure' TV advertising has supported PlayOJO ever since its 2017 premiere.
PlayOJO is now accessible in many different countries all around the world. It features a full live casino with a variety of table games in addition to highly well-liked gameshows including Crazy Time, Monopoly Live, and Mega Wheel.
Peter Bennett, CMO of PlayOJO said: “We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online and are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product.”
In the meantime, PlayOJO's controversial ‘Safe Bets’ campaign won the UK Social Media Awards in September 2022.
The online casino business won the "Best Use of Social Media for Entertainment" award for a second year in a row for a marketing campaign featuring Love Island star Olivia Bowen.
