LuckyStreak, a live casino software provider and content aggregator, has appointed former NetEnt and RedTiger executive Rory Kimber as its first Commercial Director.
On the appointment, Kimber said: "This is a great opportunity for me to join a business with such potential.
“Live casino is an area with far less saturation than slots and the quality of the LuckyStreak product was one of the things that drew me to the role.
“Having met other senior staff, I can see a clear vision and strategy for what we want to achieve and how we plan to get there and I hope to play a big role in that by bringing new operators on board.”
Prior to his position at LuckyStreak, Kimber was the Account Management and Marketing Director at 1X2 Network.
Kimber continued: “Lucky Connect also played a big role in my decision to join – having tier 1 partners such as Yggdrasil and Pragmatic on board is a huge plus point for an aggregation network, and the fact it has so much capacity while being relatively under the radar is great news as a salesperson."
Kimber was also the Senior Account Manager at NetEnt, and continued in a similar role at Red Tiger after it was acquired by the previously mentioned company.
Ady Totah, Co-founder and CEO of LuckyStreak said: “Rory brings solid iGaming experience, having worked in senior commercial roles for multiple leading businesses in the industry.
“As we continue to invest in our growth strategy, he'll play a lead role in boosting our sales story, bringing onboard new customers and building our LuckyConnect content aggregation proposition to be among the best in the market.
“I'm excited about the next phase in LuckyStreak's growth and I'm delighted that Rory is on the team.”
In late June, LuckyStreak extended its content supply deal with Pronet Gaming.