By Hannah Ward
Polish market leader STS has now partnered with GKS Katowice. The STS logo will be featured on the front of the women’s football jerseys in autumn and will be appearing on the sleeves of the ice hockey players in spring and men’s volleyball and football all out the season.
STS was the first-ever bookmaker that has signed an agreement with a sports club in Poland. It was also acquired by Entain in June.
GKS will display the STS logo on LED banners, walls at the Bukowa Stadium, and on its social media and newsletters. This agreement is open for extension but currently lies at one year.
Paweł Rabantek, CMO at STS has stated: "For us, cooperation with the multi-section GKS Katowice is another stage of the strategy, which has been successfully and extensively implemented for years, of supporting domestic sport, and in this case also local sport, because for many years STS has been inextricably linked precisely with Katowice, where our head office is located.
“We play together with the champions of Poland in their respective disciplines, which is a natural thing for STS as it coincides with our aspirations as the undisputed leader of the bookmaking market in Poland.”
In addition, new customers of STS can receive a PLN 300 ($75.54) bonus for a win by GieKSa footballers after they have registered with a code and met some conditions. Current customers are rewarded with a risk-free bet with odds.
Karol Kuśka, Business Development Manager of GKS Katowice, stated: “I am very happy with the trust STS has placed in GKS Katowice. I am convinced that a jointly developed agreement with the multi-section club and its activation will be a good example of partnership for the entire business environment.
“I believe that a sponsor with a nationwide footprint based in Katowice is a signal to everyone that GieKSa is ready for cooperation with large companies."
