Football club AC Milan has partnered with SekaBet to be its official betting and gaming partner in Turkey, also partnering with Leyu Sports to be its official betting partner in Asia.
The collaboration with Leyu Sports is in regards to increasing fan engagement by creating a variety of sports and entertainment content, helping AC Milan increase its presence in the Asian market.
Meanwhile, the new Turkish partnership is set to launch with a multi-platform promotional campaign that will commence at the beginning of the 2024/25 season.
Sekabet users in Turkey will have opportunities to win exclusive prizes and experiences, as well as receiving access to exclusive content.
Maikel Oettle, Commercial Director of AC Milan, said: "We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners.
“This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences."
Andreas Zimmerman, CEO of Sekabet, commented: "Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary in the betting industry.
“Known for offering some of the highest odds in the market, we ensure that our users get the best value for their bets.
"Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide."
