LeoVegas has partnered with Wolverhampton Wanderers FC, known as the Wolves.
Since being acquired by MGM Resorts International, LeoVegas has seen growing success, including powering BetMGM's UK brand, something CEO Gustaf Hagman discussed in his recent appearance on the GI Huddle.
As the official training kit partner for the 2023/24 season, the LeoVegas branding will feature on the training kits of the first team. LeoVegas' in-stadium branding is already heavily visible for teams like Manchester City and Newcastle United.
Russell Jones, Wolves Marketing and Commercial Growth GM, said: “We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners.
“As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships.
“Throughout our discussions we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club.”
The Wolves will take on the Premier League in the 2023/24 season, with their next matches against Liverpool, Luton, Ipswich Town and Machester City.
Sam Behar, LeoVegas Group Director of UK/IRE and Global Sponsorship, said: “LeoVegas are proud to partner with Wolves, one of the most established clubs in the Premier League, and we look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend.
“We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”
Earlier this much, LeoVegas completed its acquisition of Push Gaming, a casino game developer.
