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Emerchantpay and Pinnacle extend Ontario partnership

The extension marks the one-year Ontario partnership between Emerchantpay and Pinnacle, to improve iGaming coverage and expand internationally.

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Payments supplier Emerchantpay and gambling operator Pinnacle are celebrating the one-year anniversary of their strategic partnership.

The collaboration aims to improve Pinnacle's iGaming coverage through emerchantpay's in-house acquiring capabilities and online payment solutions.

Over the past year, Emerchantpay has played a role in supporting Pinnacle's expansion in Ontario. Key elements of their collaboration include enabling Visa Original Credit Transactions (OCTs) and implementing risk management protocols.

As part of the ongoing collaboration, Emerchantpay and Pinnacle are actively working on expanding the operator's iGaming coverage, leveraging emerchantpay's global payment experience and Pinnacle's more than two decades of experience as an online sportsbook and casino operator.

Alexander Berrai, Deputy CEO, stated: "By combining emerchantpay’s dedicated approach, gambling industry expertise and customer-centricity with Pinnacle’s established market presence, we’re poised to deliver secure, efficient and frictionless experiences in Ontario’s sought-after iGaming market."

Isabelle Delisle, Director of Payments at Pinnacle, commented: "We are delighted to continue our partnership with emerchantpay and look forward to expanding our international growth journey."

Pinnacle has been actively involved in partnerships within the gaming industry, such as the one announced on January 18, 2023, with SportingWin. The partnership allowed SportingWin to utilise Pinnacle’s B2B iframe solution to establish itself further in the Bulgarian market.

In February 2023, Pinnacle also extended its partnership with Grid for the fifth year, aiming to strengthen its esports solution and introduce betting options for Valorant.


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