Premiering today, the ‘Library of Games’ campaign takes audiences on a journey through a virtual library that shines a light on BetMGM’s collection of games.
The creative director behind the promotion, Geno Burmester, acknowledged that the iGaming space is “more crowded than ever” but believes the ad will enable BetMGM to stand out among the competition.
Burmester worked on the ad alongside Calmatic, a visionary filmmaker known for his work on the chart-topping “Old Town Road.”
Regarding the collaboration, Burmester noted: "Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into."
Matt Prevost, the Chief Revenue Officer of BetMGM, added: "Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience.
"This is an incredible collaboration that will keep audiences old and new engaged."
Meanwhile, following BetMGM's recent launch in the UK, we reflected on what the operator needs to make an impact across the Atlantic Ocean.
The brand was also keen to send out the findings of its new research during last week's Safer Gambling Week.
