The collaboration entails Acquire.bet leveraging its experience in paid media advertising across platforms such as Meta, Google and Apple Search Ads to increase OddsR's market presence and attract a larger audience to its sports betting analytics service.
By joining forces with Acquire.bet, OddsR aims to capitalise on these platforms' reach to attract new customers.
OddsR provides sports enthusiasts with data-driven analytics, offering daily suggested plays based on betting lines and AI-powered insights.
Allan Petrilli, Managing Director at Acquire.bet, said: “OddsR is an exciting company that we can’t wait to get started with. We are entering a new world for sports betting, with data-driven approaches changing the way people engage with sports and OddsR™ is at the forefront of that movement.
"With Acquire.bet at its side, OddsR™ will be able to boost engagement and increase its user base, allowing it to continue moving forward in its journey of making enjoyable and hopefully profitable sports betting accessible for everyone.”
Tom Aronson, COO for OddsR, added: “We are excited to partner with the experienced team at Acquire.bet to help us achieve the aggressive growth goals we have set heading into 2024.
"We’ve had a strong launch organically, focused on building a best-in-class product and customer experience. Now is the time to turn the taps on for our Paid Media strategy with Acquire.bet.”
This partnership builds upon Acquire.bet's established track record, including previous collaborations with LeadHouse to bolster affiliate growth for CasinoAffiliatePrograms.com (CAP).
