A new bingo game based around Cheltenham races comes as the collaborative brainchild of Oddschecker and Low6.
In a bid to further catch bettors' imagination ahead of what is annually the biggest week of horseracing in the UK, Oddschecker – operated by FairPlay Media – and B2B iGaming provider Low6 has debuted a never-seen-before horseracing-themed bingo game. Prizes include two tickets to the Grand National, alongside a range of other race-related rewards.
The signup period is already underway and began on 8 March, with winners being announced on the 18th from bingo games that will take place between the 12th-15th, with new bingo games taking place each day of the festival.
Adapted for horseracing, Low6's bingo game mechanic will send players a new bingo card filled with horses for each day of the festival. The aim is to reveal all the tiles, with some runners assigned higher values than others, as well as with points assigned to each runner depending on their likelihood of winning over the course of the week.
Stuart Simms, Group GEO of FairPlay Sports Media, said: “This is the biggest week of the year for racing fans, and we’re pleased to be working with Low-6 on Bet Bingo to give bettors an extra chance to win now and many more chances to land an edge in the future as a registered and engaged user. The British public loves racing, while bingo is a national pastime.”
The two companies partnered up before, with the Whoscored.com brand on Ultimate Fan – speaking on this latest collaboration, Low6 CEO Jamie Mitchell said: “We are proud to continue our work with Fairplay Sports Media in building out their free-to-play gaming suite. Our innovative white label Bingo product is a first-of-its-kind for the horseracing market and its flexibility allows for it to be easily adapted to multiple events and sports brands.”
