UltimateFan, powered by Low6, aims to put a new spin on the traditional fantasy football game by incorporating digital player cards and collectables with fantasy points scoring.
Users can open digital football player and team cards, build line-ups, participate in weekly contests and have the opportunity to win various prizes, including signed merchandise and gift cards.
WhoScored will leverage Low6's game mechanic to try and add value to its existing user base, and explore additional commercial opportunities through in-app purchases.
Stuart Simms, CEO of Oddschecker Global Media, commented: “We are thrilled to embark on this partnership with Low6 and integrate UltimateFan into our offering. WhoScored has always been committed to delivering engaging content to our dedicated user base and UltimateFan adds yet another string to our bow.
“We look forward to adding UltimateFan to WhoScored’s portfolio and offering an immersive experience to football enthusiasts globally.”
Jamie Mitchell, CEO of Low6, added: “We are excited to partner with WhoScored who have built a mass following amongst sports fans and are the perfect fit to engage with our game.
“Brands are seeing the benefit of Low6 free-2-play games to not just acquire and retain users but also to open up a new revenue stream through in-app purchases.”
