This collaboration aims to broaden the availability of Highlight Games' content to customers of 1X2 Network.
Under this agreement, exclusive content from Highlight Games will be accessible to 1X2 customers, including various iterations of the Soccerbet game and instant win games such as the Manchester City ‘Scratch of the Day’.
Additionally, players will have access to other games like Lotto Goals, IIHF International Ice Hockey and Moto GP.
Steven Holmes, Highlight Games Co-CEO, said: ‘It’s fantastic to see Highlight Games’ content now available via the 1X2 Network. This agreement will broaden the availability of our products even further and I look forward to sharing news of more content featuring teams from premium football leagues available via 1X2 in the near future.”
Kevin Reid, 1X2 Network CEO, added: “We at 1X2 Network are thrilled to be facilitating the supply of Highlight Games’ exclusive products to clients. Football holds universal appeal with players and virtual sports have been a pillar of our brand since day one. We’re delighted to have the opportunity to be offering these innovative games that feature some of the best teams and players in the business.’
This partnership follows Highlight Games' collaboration with Boomerang Digital to introduce ‘Lotto Goals,’ a numbers game combining video archive footage with Boomerang's technology stack. The game is set for distribution to a UK retail operator ahead of the UEFA Euro 2024 Championship.
Highlight Games has previously partnered with entities like the Azerbaijan National Lottery Company and Sisal Sans. The company also collaborates with 1X2 Network to deliver exclusive content, including themed instant win games and soccer betting variants.
Furthermore, 1X2 Network entered the Michigan market through a partnership with Rush Street Interactive), operator of the BetRivers platform. This expansion offers players in Michigan access to a suite of online games, including titles such as Wolf Strike and Eagle Strike.
