PA Betting Services signs long-term agreement with BoscaSports
The deal will allow BoscaSports to harness PABS’ betting products and data services.
PA Betting Services (PABS) has announced a long-term agreement with BoscaSports, extending their partnership until 2028.
The agreement will see PABS (a supplier of horseracing data and betting content) providing its delivery platform to BoscaSports (a provider of digital solutions for retail environments and racecourses) for the next few years.
This new deal will enable BoscaSports to utilise PABS’ range of betting products and data services.
As such, PABS’ range of horseracing and sports content will power a variety of interactive digital products for racecourses and Licensed Betting Offices across the UK, Ireland and Europe – offering customers access to insights, statistics and tips.
Regarding the partnership, Keiron Muir, Account Director at PA Betting Services, commented: “We are delighted to have agreed a new long-term deal with Bosca.
“Utilising our content, they have developed an array of interactive digital products transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences”.
Eugene Mitchell, CEO of BoscaSports, added: “We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content.
“PABS’ extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners”.
In related news, PABS secured a similar deal with the Racecourse Media Group around this time last year.
The agreement with the Racecourse Media Group is valid for four more years and sees PABS offering its betting products and data services to the group.
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