SportyBet will utilise the Live Channel Promotion product through its partnership with Sportradar and WSC Sports.
The Live Channel Promotion is a feature developed by Sportradar and WSC Sports, which can be used to send personalised push notifications to users.
Additionally, the solution can provide real-time updates, live clips and other news from Conmebol Libertadores matches.
Elias Gallego, SportyBet VP of Business Development, Marketing and Media, said: "We are thrilled to partner with Sportradar to enhance the sports betting experience for our Brazilian users.
“This collaboration allows us to provide unparalleled access to Conmebol Libertadores matches and deliver real-time updates and near-live clips, ensuring our users stay at the forefront of the action.
“This partnership aligns perfectly with our mission to deliver an exceptional betting experience and reinforces SportyBet's position as a pioneer in the industry."
SportyBet launched in Brazil in March 2023 and this latest partnership will go live before the first matches of the Conmebol Libertadores season.
Mateo Lenoble, Sportradar’s Regional Sales Director LatAm said: "Our goal is to support SportyBet in Brazil.
“This agreement ensures the highest quality of content for SportyBet through our innovative Live Channel Promotion service.
“The content, which includes Sportradar's portfolio of media rights, is segmented according to the customer's betting preferences and includes a call-to-action, creating a highly personalized and immersive experience."
Sportradar is responsible for the development of the solution, using machine learning and automatic technologies, while WSC Sports provides live media highlights and content creation.
Aviv Arnon, WSC Sports Chief Business Development Officer, said: “We are proud to fuel the enhancement of the sports betting experience for Conmebol Libertadores fans in Brazil deploying our technology to Sportradar’s Live Channel Promotion solution.
“Live Channel Promotion provides a one-of-a-kind experience and the implementation of this technology speaks to SportyBet’s commitment to providing the most cutting-edge features to its users.”
This announcement comes soon after Sportradar was confirmed as the official partner of the South American Football Confederation.
