DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate solution under the PartnerMatrix brand.
This follows on from PartnerMatrix integrating DeepCI’s analytics tools into its framework back in January in order to optimise the revenue, operations and campaigns of its customers.
Through this rebrand, the EveryMatrix division will look to use PartnerMatrix Intelligence's advanced data tracking and analytics capabilities with its affiliate and agent management systems to create an all-in-one solution.
As a result of this move, DeepCI Co-Founder Lewis Civin will become Chief Product Officer for PartnerMatrix, working with the current PartnerMatrix CEO Vahe Khalatyan.
Khalatyan said: “At PartnerMatrix we never stand still and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Civin added: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors."
Khalatyan and Civin recently appeared on the Huddle to discuss the companies’ new integration.
