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PartnerMatrix integrates DeepCI analytics tools

The integration is expected to allow PartnerMatrix customers to optimise operations, revenue and campaigns.  

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PartnerMatrix, an iGaming affiliate tool company, has integrated DeepCI’s analytics tools into its framework, in an attempt to optimise the revenue, operations and campaigns of its customers.  

Founded in 2020 and acquired by EveryMatrix in July of last year, DeepCI offers an affiliate intelligence platform that is currently in use by companies including bet365 and Betsson. Through integrating its technology, PartnerMatrix users are expected to be able to explore the global market, identifying sites of high value while increasing processing speeds.  

Users will also be able to view affiliate site traffic alongside player data, gaining insight into metrics such as first-time users and net gaming revenue.  

PatrnerMatrix CEO Vahe Khalatyan said: “Through this alliance PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations. 

“DeepCI has access to a unique set of data and data products and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools.”  

Khalatyan came to the role in February of last year, having been a part of the company for eight years prior. EveryMatrix CEO Ebbe Groes said he was “delighted” that Khalatyan had taken the role, stating: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come. “   

On the partnership, DeepCI CEO Lewis Civin added: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the iGaming industry... This collaboration will empower operators globally, equipping them with the foremost analytical solutions.”  

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