Gentoo Media, formerly known as GiG Media, has come to an agreement with SkyCity Entertainment Group (SkyCity) to provide the operator with its automated compliance and brand protection tool, GiG Comply.
The tool will aid SkyCity in ensuring affiliates are following its brand guidelines and regulatory requirements, to make sure that its marketing efforts remain compliant.
Furthermore, the agreement will look to reinforce SkyCity’s commitment to responsible gambling and help it comply with the ever-changing regulatory environment in the iGaming industry.
In a similar move last month, the company, when it was known as GiG Media, announced an official policy to implement the Quality Mark Regulatory Assurance (QMRA) across its websites operating in regulated markets.
Head of GiG Comply Rasmus Bank Nielsen said: “We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand.
“We hope our new partnership with SkyCity is the start of a long-standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”
SkyCity Director of Marketing & Media Mads Birch Jespersen added: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards.
“The tool allows us to explore and expand our online presence, while keeping everything in line within our regulatory strategy.”
This news comes shortly after it was reported that SkyCity will sell off its entire 10% shareholding in GiG, with proceeds from the sales going towards paying off existing debts, as part of the group's plans in capital management.
