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Foxy Bingo unveils ‘Xtreme Line Dancing Studio’ in Birmingham

The new campaign sees the brand offering a line dancing-inspired fitness experience.

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Foxy Bingo has announced the launch of its Xtreme Line Dancing Studio campaign in Birmingham. This event, part of the brand's ‘Get Your Fox On’ campaign, will take place on the weekend of 20-21 July at The Engine Room in Digbeth.

Throughout the weekend, Foxy Bingo will host a series of free 45-minute fitness classes, inviting participants to engage in a country-themed workout.

Participants can expect upbeat country music, workouts led by Foxy Bingo fitness instructors and a lively atmosphere designed to get everyone moving.

Commenting on the event, Sara Jolly, Head of Foxy Bingo, stated: “We are so excited to launch our Xtreme Line Dancing Studio in Birmingham this summer. At Foxy Bingo we always encourage our players to Get Their Fox On, which is what this activation is all about, bringing the Foxy party in full ‘Hairy Moedown’ fashion.

“The Xtreme Line Dancing Studio perfectly captures the bizarre, fun and untamed spirit of Foxy Bingo, allowing us to really stand out from other brands in the Bingo Sphere.”

Attendees will find their gym lockers stocked with country-western-inspired merchandise. After the workout, participants can also enjoy complimentary juice shots from the studio's bar.

Interested participants can book their spots for the classes through Eventbrite, with sessions available on Saturday at 9:30am, 10:45am and 12:00pm, and on Sunday at 9:30am and 10:45am.

Mecca Bingo launched a similar line dancing campaign of its own earlier this year – a move that aimed to capitalise on the so-called 'Cowboy Core' trend.

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