Affiliate Gentoo Media (formerly GiG Media) has announced the extension of its partnership with bet365 for another 12 months, continuing a collaboration that has now reached its sixth year.
This extension allows bet365 to continue using Gentoo Media’s automated compliance and brand protection tool, GiG Comply, to maintain regulatory compliance and brand integrity.
GiG Comply’s monitoring capabilities reportedly provide bet365 with the tools to ensure that its marketing efforts comply with regulatory demands, thus safeguarding the brand.
Rasmus Bank Nielsen, Head of GiG Comply, said: “We are delighted to continue our partnership with bet365. This extension demonstrates the effectiveness of GiG Comply as a compliance and brand protection tool, once again utilised by one of the largest operators in the industry. We look forward to continuously supporting bet365 in maintaining its high standard of regulatory compliance.”
A bet365 spokesperson added: “We look forward to entering our sixth successive year of partnership with GiG Comply. Its automated solution is a valuable tool in helping to maintain marketing compliance of the award-winning bet365 Partners program globally. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape.”
In July 2024, Gentoo Media, previously known as GiG Media, entered into an agreement with SkyCity Entertainment Group to provide the GiG Comply tool for monitoring SkyCity’s affiliates. This tool aids SkyCity in ensuring its affiliates follow brand guidelines and regulatory requirements.
In addition, Gentoo Media recently implemented the Quality Mark Regulatory Assurance (QMRA) across its websites operating in regulated markets.
