Lyllo Casino, operated by ComeOn Group, has announced a new partnership with model and Hollywood actress Victoria Silvstedt.
This collaboration aims to bring an international dimension to the Swedish casino’s brand image – adding to the partnerships that have already been established with more local celebrities.
Off the back of this partnership, Silvstedt – who has a career that spans modelling, acting and media appearances – is set to star in a new campaign alongside Swedish podcaster, actress and designer Carolina Gynning.
The campaign hopes to capitalise on Silvstedt's achievements, which include being crowned Miss Sweden, named Playboy Playmate of the Year and featured on over 500 magazine covers – ultimately aiming to bring visibility to the Lyllo Casino brand.
The advertisement explores the concept of Silvstedt launching the Swedish brand to an American audience.
Commenting on the advert and the collaboration, Efi Peleg, ComeOn Group CMO, stated: “We are absolutely delighted to welcome Victoria to our team of brand ambassadors. Her energy and enthusiasm perfectly complement Lyllo Casino’s brand values.
“This partnership is more than just a collaboration; it's a celebration of what Lyllo stands for – a fun and vibrant gaming experience.”
In related news, Lyllo Casino’s parent company, ComeOn Group, recently expanded its virtual sports offering through a new partnership with Highlight Games.
This deal saw the integration of a selection of virtual sports titles into ComeOn Group’s sportsbook platform.
