Rangers FC and Kindred Group have announced an extension of their sponsorship agreement – solidifying their position as the longest-running partnership in British football.
The collaboration, which began in 2014, enters its eleventh year with a new front-of-shirt sponsorship deal.
Under the new arrangement, Kindred's Unibet brand will feature prominently on Rangers' First Team shirts, while 32Red will continue its support as the Training and Warm Up Kit sponsor.
Notably, the shirts will also display the ‘Zero% Mission’ message, part of Kindred's responsible gambling initiative that aims to see the company making 0% of its revenue from harmful gambling.
This move makes it the only gambling operator to include such messaging on front-of-shirt branding in the UK.
The partnership also extends beyond branding, with Kindred renewing its funding for the Rangers Charity Foundation's Team Talk initiative, a men's mental health program. This initiative uses the influence of the club to engage men in discussions about their mental well-being.
Additionally, Epic Risk Management will provide responsible gambling and money management workshops to all Rangers players.
Commenting on the extended partnership, Sam Mead, General Manager UK at Kindred Group, stated: “Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.
“That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
