Published
OnlineCasinoPartnerships

SCCG Management's NextGen partners with Birdman

The agency’s first major partnership features rapper and entrepreneur Bryan “Birdman” Williams.

birdman
Listen To Article

Key Points:

- SCCG Management introduces SCCG NextGen, a new talent agency for the gaming industry

- The agency’s first partnership involves Birdman, Co-Founder of Cash Money Records

- SCCG continues to expand its presence in entertainment-driven gaming

SCCG Management has announced a first major partnership for its talent agency division, SCCG NextGen. This new vertical is designed to integrate talent, intellectual property and entertainment brands into the real-money gaming sector. 

The agency’s debut includes a partnership with Bryan “Birdman” Williams, Co-Founder of Cash Money Records, marking a step toward blending entertainment and gaming.

SCCG’s NextGen division aims to create new engagement opportunities by incorporating well-known figures from music, sports and entertainment into the gaming space. 

The partnership with Birdman is the first in a series of collaborations that SCCG NextGen plans to pursue. Birdman, known for his influence in the music industry, will contribute to SCCG’s efforts to integrate celebrity IP into gaming platforms.

Good to know: Bryan “Birdman” Williams, co-founder of Cash Money Records, isn’t just known for his music empire – he’s also a big fan of gambling. His partnership with SCCG NextGen marks his official move into the real-money gaming industry, following in the footsteps of other celebrities like Drake, who have combined their love of entertainment with gaming

Stephen Crystal, SCCG Management Founder and CEO, commented: “We’re proud to officially launch SCCG NextGen, an exciting new vertical dedicated to bridging talent, brand integration and innovation within the gaming industry.”

Earlier this year, SCCG collaborated with Mexican wrestling icon El Hijo del Santo to help him enter the iGaming industry. This partnership focused on using the wrestler’s image and cultural influence to engage audiences in Latin American and Hispanic markets. 

SCCG has also worked with influencers, such as slots streamer Lady Luck HQ, to align content creators with gaming brands.

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Crown Melbourne
Resorts World Las Vegas
Crown Melbourne
Global Gaming Women
Svenska Spel
Follow Us

Facing facts: FY revenue figures reflect a turbulent '24

Who soared high and who fell behind in 2024? Gambling Inside...

Taking stock: Moving through to Q2

Gambling Insider tracks online casino operator and supplier...

Preview: This year's Global Gaming Awards Asia-Pacific and Americas

It’s that time of year once again, as the Global Gaming Aw...

Costa Rica: Effective regulation is the industry's path forward

Gambling Insider Senior Staff Writer Beth Turner spoke with...

Preview: Global Gaming Awards Asia-Pacific 2025

The Global Gaming Awards Asia-Pacific’s highly anticipated...

Preview: SiGMA Manila 2025

The return of the Philippines’ annual summer gaming summit...

Company profile: Gameplay Interactive

A multi-currency & multilingual white-label and turnkey solu...

Company profile: Lynon

Expertise & commercial flexibilities: In the ever-changing l...