Key points:
- The pair are seeking to utilise the partnership as a vessel for global expansion
- The two companies emphasised that the collaboration is set to be long-term
Merkur Group has today announced a new, long-term partnership arrangement with game developer Spintec within which the two will collaborate on gaming innovations in an attempt to enhance their respective user experience.
As stated by the company, Merkur hopes this new agreement will help it expand into key markets and further establish the presence of both brands on a global scale. This news closely follows the announcement of Merkur as the new official partner of Austrian football team RB Leipzig. More recently, Paul Gauselmann stepped down from his leadership role within the company, as Lars Felderhoff was appointed the new Chairman.
Commenting on this latest development, Dominik Raasch, CEO of adp Merkur GmbH, the responsible subsidiary of Merkur Group, said: "Spintec is a true expert in its field and a tremendous addition to our product portfolio. I am certain that this alliance will unlock promising synergies and drive the sustainable growth of both companies. Personally, and on behalf of the entire Merkur family, I look forward to this strengthened partnership with great optimism."
This is not the first time the two companies have collaborated in recent years, as Spintec and Merkur Gaming partnered to install electronic tables at Monheim Casino in May 2023. More recently, Spintec brokered a new deal with Konami Australia.
Also commenting on this latest arrangement was Goran Miškulin, CEO of Spintec, who said: "The Merkur Group is known to us as a trustworthy, reliable and innovative gaming expert. Being able to benefit from the expertise of a globally successful gaming corporation is a great asset for us. By pooling our competencies, we will be able to further expand both companies' market presence and gain additional competitive advantages across the value chain. We are excited about this significant step and are confident that the new partnership will drive further growth and enhance the value of both companies."
