Key points:
- A range of incentives will be included to engage fans
- This will look encourage closer interactions between fans and the league
Sportsbet.io has become an official regional partner of LaLiga.
Through this deal, the pair will look to bring fans closer to the action by offering engaging activations and campaigns.
On offer will be a variety of experiences, offers, prizes and content as Sportsbet.io and LaLiga look to bring opportunities for fans to connect with the league.
LaLiga Business General Manager Jorge de la Vega said: “We are excited to announce this partnership with Sportsbet.io, a brand that shares our vision of pushing the boundaries of fan engagement and innovation within sports. Together, we aim to deliver new and dynamic experiences for our fans, offering them fresh ways to engage with the passion and excitement that defines LaLiga.
“This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence.”
Sportsbet.io Director Alex Haig added: “The launch of this partnership with LaLiga underlines our commitment at Sportsbet.io to deliver the best possible experience to our players, going that extra mile to put them into the heart of the action. We have much more planned alongside LaLiga, so watch this space.”
This further extends Sportsbet.io’s presence within football, with the company already a betting partner for Newcastle United. In July, it agreed to a deal to become a principal partner, back-of-shorts sponsor and official Turkish betting partner of Hull City FC.
Likewise, LaLiga in recent months has agreed to a deal with operator Luckia Gaming Group, while SportyBet was named the official betting partner of LaLiga in Africa.
