Lukas Podolski becomes brand ambassador for Sekabet

The deal was brokered by P11 Group. 

Lukas Podolski becomes brand ambassador for Sekabet

Key points: 

– The World Cup winner joins a number of clubs and athletes already partnered with Sekabet 

– The deal was brokered by Nick Hunter of P11 Group 

Turkish sportsbook operator Sekabet has agreed to a multi-year partnership with professional footballer Lukas Podolski. 

Podolski, currently still playing within the game, has represented a host of clubs so far in his career, including Bayern Munich, Arsenal and Galatasaray, winning a number of honours along the way. He has also won the FIFA World Cup while playing for the German National Team. 

This ambassador deal for Sekabet was brokered by Nick Hunter of P11 Group and will include exclusive content, fan giveaways and VIP promotions. 

This adds to Sekabet’s partnerships within the footballing world, which also extend to AC Milan, Athletic Bilbao, S.S. Lazio and Girona FC. 

Podolski himself said: “I’m thrilled to be working with Sekabet and joining their exciting team. I can’t wait to get started on all the exciting initiatives we have planned for fans over the coming years.” 

Sekabet CEO Andreas Zimmerman added: “With Lukas Podolski joining Sekabet, we are thrilled to welcome a true football legend to our family. His passion for the game and his impressive career align perfectly with our commitment to providing top-tier entertainment and experiences for our fans.  

“We look forward to a successful partnership filled with exciting opportunities for our community.” 

In related news from last week, Betby entered into a long-term partnership with Magnus Carlsen, five-time World Chess Champion. 

Topics
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Ciaran McLoughlin
Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

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