Key points:
- BetMakers’ Price Manager provides AI-driven pricing and trading solutions tailored for regulated markets
- Delasport aims to improve its racing content and expand its sportsbook capabilities
- This partnership follows BetMakers’ recent agreements with bet365 and Kambi
BetMakers Technology Group has entered into a partnership with Delasport, an iGaming sportsbook supplier, to integrate BetMakers’ Price Manager fixed odds solution.
The collaboration is expected to enhance Delasport’s racing offerings and strengthen its presence in regulated markets such as the UK and Ireland.
The Price Manager system incorporates pricing tools, automated trading strategies and machine learning algorithms. This technology aims to provide a more scalable betting experience for Delasport’s clients while supporting the company’s growth ambitions.
Oren Cohen Shwartz, Delasport CEO, said: “This collaboration with the BetMaker’s talented team enables us to offer a more sophisticated, dynamic betting experience, finely tailored for markets such as the UK, Ireland and beyond, further strengthening our presence in these and other territories."
Jake Henson, BetMakers CEO, added: “Delasport’s decision to adopt Price Manager highlights the strength and sophistication of our offerings. We look forward to working with Oren and his team to deliver innovation and cutting-edge betting products to Delasport’s customers.”
BetMakers has been focused on expanding its international footprint. Earlier this year, the company secured agreements with bet365 and Kambi to provide fixed odds platforms and data services across multiple jurisdictions.
