Key points:
- Playtech has launched its live casino product in Finland via a partnership with Veikkaus
- The pair originally partnered in February 2024
Playtech has announced the launch of its live casino product in Finland via the nation’s state-owned monopoly operator, Veikkaus.
The two organisations look to build on their pre-existing partnership agreement, which has seen the regulatory approval and full integration of Playtech's live games to the Veikkaus platform. After partnering in February, the pair’s collaborative efforts in Finland now span across online poker and casino, VLT machines and a casino management system. This new deal makes Playtech Veikkaus’ first live casino supplier.
November was a busy month for Playtech, with the supplier announcing the extension of its partnership with Continent 8 Technologies – a collaborative effort that began 20 years ago. This news was followed by the unveiling of a new mobile sportsbook and casino agreement reached between the company and Delaware North. Last week, Playtech also expanded its pre-existing partnership with Bar One Racing.
Good to know: During Q3, Playtech sold its Italian sports betting and gaming company, Snaitech, to Flutter for €2.3bn ($2.42bn)
Commenting on this latest deal, Playtech Commercial Director, Fredrik Sylvander, said: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings.
“Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in live casino.”
For Veikkaus, this latest update comes in the wake of an additional deal that saw the company introduce Greentube to the Finnish market. Last month, Veikkaus was also fined €2.9m over advertising breaches in the nation.
