Key points:
- Aristocrat Interactive has partnered with Big Bola in the Mexican market
- The supplier will provide the operator with its PAM and sportsbook solution
Aristocrat Interactive has announced an extension to its pre-existing collaboration with Big Bola, which will see the supplier provide a number of online gaming solution systems to the operator in the Mexican market.
Big Bola, a casino operator in the Mexican market, will now gain access to Aristocrat’s player management system (PAM), managed services system and sportsbook solution – as it looks to bolster its offerings to players in the region. Moreover, Aristocrat’s over-the-counter solutions and self-service betting terminals for retail sports betting will also be included as part of the new arrangement.
After partnering with Novibet and Caesars in August 2022, Big Bola has now entered into an additional agreement which will, more specifically, see the provision of tools that will allow Big Bola to access real-time player engagement instruments, payment methods and API integration systems from Aristocrat – among other things.
COO & Business Development head at Big Bola, Emilio Quirós, commented on the new deal, saying: “With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform. Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Good to know: Aristocrat recently announced plans to sell its casual gaming subsidiary, Plarium, to MTG for $620m
After naming Anne Tucker as its new Chief Legal Officer in October, Aristocrat has gone on to gain approval for the first ever land-based and online gaming licenses in the UAE from the nation’s GCGRA regulator. Last month, the supplier also announced a positive FY24 financial period, highlighting a 20% rise in EPS growth.
Also speaking on this latest partnership, Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive, said: “We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business.
“This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
