Key points:
- The collaboration marks EveryMatrix’s first entry into the Croatian market
- ArenaCasino’s 160 retail outlets will adopt upgraded retail services from EveryMatrix
- Leapbit’s technology acquisition contributed to the retail platform’s enhancements
EveryMatrix has entered the Croatian market for the first time through an omnichannel partnership with ArenaCasino.
The collaboration replaces ArenaCasino’s existing casino and sports platforms with EveryMatrix’s technology, combining retail, online and mobile gaming services under a single, unified system.
This partnership includes the rollout of advanced retail features such as Self-Service Betting Terminals (SSBTs), Over the Counter services and digital odds displays.
The online platform will be powered by EveryMatrix’s CasinoEngine and OddsMatrix, aiming to boost ArenaCasino’s growth in the online casino and sportsbook sectors.
The collaboration will also see the introduction of a single wallet system across all channels, enhancing customer convenience and engagement.
The agreement follows EveryMatrix’s acquisition of sports betting retail software developer Leapbit, which allowed for enhancements to its retail offerings, including additional live betting options and new customer-facing features such as BetBuilder and Cash Out.
Good to know: ArenaCasino, Croatia’s only locally owned gaming and betting operator, currently operates over 160 locations and plans to expand to 300-400 locations within the next two years
Ebbe Groes, EveryMatrix CEO, commented: “Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
ArenaCasino CEO Hrvoje Delalic added: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level.”
EveryMatrix reported a 66% revenue increase in Q3 2024, driven by strategic acquisitions and expansion efforts. The addition of Leapbit’s technology has played a crucial role in improving the company’s omnichannel offerings and supporting new market entries.
