Jelly Entertainment partners with Bally’s to bring slots to UK brands
Jelly Entertainment has entered a licensing agreement with Bally’s to provide slot titles to brands, including Jackpotjoy and Virgin Games, expanding its reach in the UK market.
Key points:
– Titles like CleoPatrick and Witches Go Wild will go live with Bally’s online brands
– The deal introduces upcoming releases Rookie Racer and The Night Train TwinWays to UK players
– Jelly Entertainment continues its expansion following partnerships in Europe and Latin America in 2024
Jelly Entertainment has signed an agreement with Bally’s to bring its portfolio of slot games to the operator’s brands in the UK, including Jackpotjoy and Virgin Games.
The deal will introduce titles such as CleoPatrick and Witches Go Wild alongside upcoming releases Rookie Racer and The Night Train TwinWays.
The partnership builds on Jelly’s efforts to expand its presence in regulated markets. Bally’s UK operations will integrate the games to strengthen its offerings for local players.
Bally’s Interactive VP of Product, Craig Staples, noted: “Jelly has quickly made waves in the UK thanks to its slots and partnerships. Teaming up with Jelly brings fresh, proven titles to our lineup, giving our players even more exciting options that are already crowd-pleasers in the UK.”
Jelly has experienced growth in recent years, having entered the Italian market in 2024 through a deal with Microgame, making its games available to over 50 operators.
Good to know: Other notable partnerships include agreements with EveryMatrix and Blokotech to expand into European and Latin American markets, respectively
In addition to the Bally’s partnership, Jelly Entertainment has announced plans to further its global footprint in 2025, targeting markets in Ontario, Romania and South Africa. The company has also undergone internal restructuring, appointing Steven Matsell as CEO in late 2024 to align its leadership with future strategic goals.
David Newstead, Chief Business Development Officer at Jelly, added: “This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognise the quality we have in content creation.”
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