Key points:
- BetMGM has partnered with Enteractive to boost player engagement and retention
- Enteractive will run targeted reactivation campaigns for dormant accounts and non-funded registrations
BetMGM has announced a new partnership with Enteractive aimed at enhancing customer engagement and retention across the operator’s US markets.
Through this collaboration, Enteractive will support BetMGM’s customer relationship management (CRM) strategies by running targeted reactivation campaigns.
These initiatives will focus on converting non-funded registrations and re-engaging dormant accounts.
On the deal, Claus Hansen, Senior Director of CRM at BetMGM, stated: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Mikael Hansson, CEO of Enteractive, added: "BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the US market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.
“Our personalised and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the US online gaming industry."
As BetMGM continues its expansion, including ventures into new jurisdictions, this partnership is hoped to play an important role in optimising customer retention efforts.
This announcement follows BetMGM’s recent financial report, which revealed a 7% year-on-year increase in total revenue to $2.1bn for 2024, largely driven by its iGaming sector.
Despite this growth, the company reported a decline in EBITDA, reflecting a year of investment.
