Key points:
- SCCG NextGen renews sponsorship deal with Thunder Fight, maintaining brand presence at events
- Thunder Fight has launched over 27 fighters into the UFC, with continued expansion in Brazil’s MMA scene
- SCCG continues global sports partnerships, previously teaming with figures such as Birdman and El Hijo del Santo
SCCG NextGen, the talent agency division of SCCG Management, has renewed its sponsorship with Thunder Fight and Thunder Fight Center, a martial arts event organiser in Brazil.
Founded in 2014, Thunder Fight has played a role in Brazilian mixed martial arts, with more than 27 of its fighters progressing to the UFC.
The organisation has held 84 officially registered competitions and nearly 400 MMA matches, showcasing talent such as Diego Lopes, Jailton Almeida and Caio Borralho.
According to the latest figures, 17% of all Brazilian UFC fighters have previously competed under the Thunder Fight banner.
The collaboration aims to strengthen SCCG’s engagement with MMA audiences while supporting the development of combat sports in Brazil.
SCCG has been expanding its global sports and entertainment partnerships, with its NextGen division previously securing deals with well-known figures such as rapper and entrepreneur Birdman, Mexican wrestling icon El Hijo del Santo and gaming influencer Lady Luck HQ. Through these collaborations, SCCG has integrated talent into gaming and entertainment sectors, including iGaming and sports betting.
Good to know: Under the renewed agreement, SCCG Management will maintain a strong brand presence at Thunder Fight events and media promotions. This includes advertising placements on the Octagon mat, corner stickers, event posters, social media channels and video highlights
Thunder Fight President Marcelo Kina stated: “This renewed partnership not only empowers athletes at every level but also ensures that Thunder Fight remains at the forefront of the national scene, nurturing talent for the biggest global events.”
SCCG Founder and CEO Stephen Crystal added: “Thunder Fight has played a pivotal role in shaping Brazilian MMA, and we’re honoured to continue our support. At SCCG NextGen, we believe in the power of sports entertainment and Thunder Fight represents the kind of innovation and excellence that aligns perfectly with our mission.”
