Betting operator Kwiff has entered into a horseracing streaming agreement with Racecourse Media Group (RMG).
As per the agreement, Kwiff players will now have access to UK and Irish racing content from RMG's 35 racecourses, which host nearly 1,200 race meetings annually. This includes races from venues such as Cheltenham, Aintree, Newmarket, Epsom Downs, Goodwood and York.
Charles Lee, Kwiff CEO, stated: "I’m delighted to extend our agreement with RMG, together we have grown the engagement of our UK and Irish players and I look forward to continuing to do so with their first-class streaming content."
Ben Dowding, RMG Director of Betting said: “We are delighted Kwiff have become one of RMG’s valued streaming partners. Their customers will now enjoy access to some of the best racing in the world from RMG’s racecourses.”
This partnership builds on Kwiff's previous endeavours in the horseracing domain. In May 2023, the betting service signed a horseracing data agreement with RMG, laying the groundwork for the streaming agreement.
In January 2024, Kwiff expanded its partnership with Sportradar, focusing on a range of sports data and content solutions. This includes integration of eFootball live streaming, aimed at broadening the betting audience.
While Kwiff continues to strengthen its partnerships and offerings, recent regulatory actions have impacted its advertising practices. The Advertising Standards Authority (ASA) issued regulatory actions against Kwiff and its affiliate, Eaton Gate Gaming, regarding an advertisement placed on the Portsmouth FC website.
Despite this, Kwiff has expanded its collaboration with partners like BetMakers Technology Group, ensuring access to horseracing and greyhound services for its players.
