Coral named Official UK Betting Partner of Birmingham City Football Club
This deal will be launched at the Blues' League One match against Wycombe Wanderers tomorrow.
Key points:
– Coral will have brand exposure around Birmingham FC’s home ground
– The deal also encompasses the creation of engaging content and activation activities for fans
Coral has partnered with Birmingham City Football Club, to become the side’s Official UK Betting Partner.
This multi-year deal will include the Entain brand creating engaging experiences for fans, such as acting as the official goal sponsor, collaborating in the fan park ahead of matchdays.
Brand exposure will also be included in this partnership, with Coral branding appearing pitch-side around St Andrew’s on digital screens and perimeter boards.
This collaboration launches tomorrow, as the Blues take on second-place Wycombe Wanderers in League One, hoping to extend their lead at the top of the table.
Birmingham City CEO Jeremy Dale said: “We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.
Good to know: Kwiff has partnered with Millwall Football Club to become the club’s sleeve sponsor for their FA Cup Fifth Round tie against Crystal Palace this weekend
“We are aligned on our values and share a burning ambition to deliver an excellent product which our supporters can be proud of. This isn’t a journey we will go on alone and we are delighted that Coral has chosen to embark on this adventure with us. We love the focus on fans from Coral so it was very simple to build a programme that we both embraced.”
Coral (Entain UK Brands) CMO Charlotte Emery added: “Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.
“Most importantly, we wanted to work with a club that shares our passion to put the fans first. We know Birmingham City FC and its fans are on a great journey, and we are thrilled that Coral will be here for that journey every step of the way.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
