Spotlight Sports Group and BoyleSports enter new collaboration
BoyleSports is set to supply Smart View racecards ahead of the Cheltenham Festival.
Key points:
– The pair will distribute Smart View racecards ahead of Cheltenham festival 2025
– This deal sees Spotlight Sports group become BoyleSports’ latest digital sportsbook partner
– Customers in Great Britain and Ireland will now have access to the cards
Spotlight Sports Group (SSG) and BoyleSports have unveiled a new partnership that has seen the integration of SSG’s new Smart View product ahead of Cheltenham festival.
As per the new arrangement, SSG’s Smart View will be launched via the BoyleSports platform following developments – fed by customer feedback – since its launch in 2024.
Daniel Guest, Product Director at BoyleSports, commented on the development, saying: “We’re delighted to offer Smart View to our customers. What appealed to us is how Smart View is truly unique in the marketplace.
“The fact that it’s dynamic, backed by 40 years of historic data and built off the back of 3,000 interviews with sports fans means that it satisfies our customers’ need for high-quality, informative data, presented in a format that is easy to read for new and veteran bettors alike.”
This news fall in the wake of recent expansions which saw BoyleSports partner with Playson in the UK and Peruvian markets last June. Shortly after, the company was announced as the new sponsor of the Munster National.
Good to know: This latest development follows the announcement of Bryan Cooper as BoyleSports latest Horseracing ambassador last week
Also commenting on their new partnership, Sam Houlding, Managing Director B2B for Spotlight Sports Group, said: “We are delighted to add BoyleSports to our digital partners for Smart View.
“Our innovative racecard has shown great success, particularly at major festivals, and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
