Key points:
- John Fechik has been named SVP of Casino Marketing at Virgin Hotels Las Vegas
- Fechik previously held leadership roles at The Venetian Resort Las Vegas, focusing on player development and marketing strategy
- His appointment comes as Virgin Hotels Las Vegas prepares to introduce its new Cherry Rewards loyalty program
Virgin Hotels Las Vegas has announced the appointment of John Fechik as SVP of Casino Marketing. Fechik will oversee the casino’s marketing initiatives, including player acquisition, customer engagement and promotional strategies.
Fechik brings nearly 20 years of experience in the gaming and hospitality sector, having most recently served as VP of Premium Mass Marketing and National Marketing at The Venetian Resort Las Vegas.
In that role, he was responsible for executive hosts, regional marketing teams and casino service operations.
His appointment comes ahead of the launch of Cherry Rewards, a new casino and resort loyalty program set to debut on 20 March. The program will allow members to earn and redeem points across resort amenities, including dining, gaming, retail and poolside services.
Good to know: A launch event is scheduled for 20-23 March, featuring promotions such as a $50,000 slot tournament and live music performances
Virgin Hotels Las Vegas President Cliff Atkinson stated: “We couldn’t be more excited to have John lead our casino marketing team as we enter this exciting new chapter for the property.”
Fechik added: “I look forward to working with the talented team at Virgin Hotels Las Vegas to create unforgettable experiences for our guests and drive the casino's success.”
Virgin Hotels Las Vegas has recently undertaken operational changes, including reaching a contract agreement with Culinary Workers Union Local 226 and the Bartenders Union in January.
