Key points:
- Voxbet’s new BetCaller service is the industry’s first voice-activated betting and digital navigation tool
- Released via the At The Races app, the service has been released ahead of the 2025 Cheltenham Festival
With the Cheltenham Festival fast approaching, Voxbet has announced the launch of its brand-new voice-activated betting and digital navigation tool, BetCaller – which will be provided to players via the At The Races app.
Functionally, the service will allow the app’s users to place their bets quickly and easily using voice recognition technology.
According to Voxbet, its voice recognition software will automatically pick up any horse’s name, along with the user’s requested bet type and their stake. The service will then generate a pre-populated betting slip complete with the user’s details for them to confirm their wager.
Good to know: This week, Cheltenham festival announced a partnership with Playtech and Racecourse Media Group for the provision of in-play betting terminals
Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”
Jonathan Power, Founder and MD of Voxbet, explained: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences.”
“Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.”
