Key points:
- LiveScore Bet will offer 7777 Gaming’s portfolio on its Bulgarian online platform
- The deal adds to 7777 Gaming’s growing presence in Eastern Europe
- LiveScore Bet continues its expansion in regulated markets, now including Bulgaria
7777 Gaming has signed a content partnership with LiveScore Bet to provide online casino games for the operator’s newly launched platform in Bulgaria.
The agreement enables LiveScore Bet to integrate a range of titles from 7777 Gaming into its Bulgarian site, offering access to a locally certified portfolio.
This marks the latest addition to 7777 Gaming’s growing list of regional partnerships and follows its recent market expansion efforts across Eastern Europe.
LiveScore Bet, part of the LiveScore Group, currently operates in the UK, Ireland and Nigeria.
The Bulgarian launch adds a fourth market to its sportsbook operations. The company has positioned itself around the existing LiveScore app ecosystem, combining sports scores, betting and now, casino games.
Good to know: In February, 7777 Gaming partnered with Romanian brand MaxBet to offer over 100 certified games tailored for that jurisdiction
Elena Shaterova, 7777 Gaming CCO commented: “LiveScore Group’s established presence and dedication to entertainment align perfectly with our vision. We are excited to bring our casino content to its platform.”
Both companies are expected to continue exploring regional opportunities as they broaden their operations within Europe’s regulated online gambling landscape.
