Key points:
- YourTopCasino has just been launched as a new UK-facing affiliate site, with a focus on trust and responsible gaming
- Platform to provide reviews and resources for more responsible online gaming
A team of iGaming executives has launched YourTopCasino. This UK-based affiliate brand is designed to help players make informed and responsible decisions when navigating online casinos. The site offers reviews and assessments of player protection tools such as session limits, deposit caps, time-out features and self-exclusion options.
The founding team, led by Chris Prentice, brings over 30 years of industry experience from senior roles at companies such as Grace Media, ActiveWin and Betable Group. Their combined knowledge in marketing, retention and design contributes to the development of YourTopCasino in the UK affiliate market.
In addition to reviews, the site features a growing library of responsible gambling resources. Its approach aims to address the needs of the UK market, positioning it as a recent addition to the affiliate space.
Good to know: YourTopCasino, a UK-facing casino comparison site, was launched in 2025 by professionals with backgrounds in iGaming, including experience at Betable and Grace Media
Chris Prentice, YourTopCasino Co-Founder and Director, stated: “The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step.
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”
