Key points:
- Gila River Resorts & Casinos has partnered with Peak Strategic Partnerships to work on sponsorship and brand collaborations in the tribal gaming sector
- The collaboration also involves a partnership with Carnival Corporation to address guest experiences and brand visibility
Gila River Resorts & Casinos, a gaming destination in Arizona, has announced a partnership with Peak Strategic Partnerships to create new sponsorship opportunities within tribal gaming.
This new partnership may lead to brand collaborations across multiple sectors with additional partnerships and sponsorships expected to be announced in the coming months.
Under the agreement, Peak Strategic Partnerships will secure sponsorship deals for Gila River Resorts & Casinos, focusing on brand presence in various industries.
One outcome of this collaboration is a partnership with Carnival Corporation’s global cruise line portfolio, which may lead to new ways to involve guests and increase brand exposure.
The partnership involves Gila River Resorts & Casinos working with Peak Strategic Partnerships to secure sponsorships that align with its goals, aiming to expand brand presence through strategic collaborations.
Good to know: Gila River Resorts & Casinos is an Arizona entertainment destination, while Peak Strategic Partnerships, a subsidiary of Peak Integration, specialises in securing sponsorships and developing strategies in the casino, sports and entertainment sectors
Dominic Orozco, Gila River Resorts & Casinos President and CMO , commented: “We are thrilled to partner with Peak Strategic Partnerships to push the boundaries of sponsorship and brand collaborations in the tribal gaming industry.
“This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry.”
Sean Boyd, Peak Strategic Partnerships COO, added: “This partnership marks a significant milestone, not only for Gila River Resorts & Casinos but for the tribal gaming industry as a whole."
