Key points:
- Advertisements for the 711 online casino and sportsbook were found on a homework assignment website for primary school children
- 711 was already aware of the matter and had implemented measures before the KSA got involved
The Kansspelautoriteit (KSA), the Dutch Gaming Authority, has warned 711 BV after a concerned parent reported an advertisement banner from the operator on a website for primary school homework assignments.
This goes against the law, which says that operators are not allowed to advertise in any area where a vulnerable group could see.
The regulator noted that “this form of advertising is considered by the KSA to be very harmful and therefore a serious violation”.
An investigation found that the advertising campaign was handled by an external partner.
However, this third-party company was found to place banners on several websites which were at least partially aimed at minors.
711 told the KSA that it had already noticed this trend and was taking measures internally to prevent this from happening again.
Although the operator felt that the issue was being handled, it did not report the matter to the KSA, which it had a legal obligation to do.
Good to know: The KSA has a form on its website for concerned citizens to report potentially harmful gambling business practices on
The KSA dismissed this violation with a warning, as 711 had already detected the violation and taken measures against it.
However, the KSA emphasises that: “It remains the responsibility of providers to comply with the laws and regulations when they outsource advertising campaigns to external parties.
“Incidents must also be reported immediately, regardless of whether an internal investigation is already underway.
“If violations occur in the field of advertising, the KSA can take enforcement action, even if an external partner is involved.”
Earlier today, we reported another warning from the KSA, this time towards operator Gamusoft.
If Gamusoft does not take measures to prevent players in the Netherlands from accessing its illegal online platform, it could face weekly penalties of up to €280,000.