Key points:
- Lottomart has partnered with Blueprint Gaming on a new TV campaign featuring slot titles and a progressive jackpot feature
- The campaign supports Lottomart’s wider UK growth plans and includes messaging around responsible gambling tools
Lottomart has launched a new national TV advertising campaign in collaboration with Blueprint Gaming, showcasing a range of slot games including King Kong Cash, Fishin’ Frenzy and Eye of Horus.
The advert also highlights Blueprint’s progressive Jackpot King feature and uses cinematic visuals to take viewers from jungle settings to deep sea landscapes.
This is part of Lottomart’s increased investment in traditional television advertising in 2025, following its initial launch on UK screens in September last year.
The campaign is part of a broader partnership between Lottomart and Blueprint, which will also include the rollout of Blueprint’s Rapid Jackpot feature.
The wider campaign includes a separate advert focused on responsible gambling, which promotes player tools such as deposit limits, session reminders and self-control options through Lottomart’s Play Sense features.
Good to know: The partnership will involve regular releases of new content and further collaboration through marketing
Chris Ruddock, Lottomart CD, stated: “We’re delighted to have partnered with Blueprint to deliver our latest advertising campaign which showcases the world of games available at Lottomart.
"With their leading content, and our focus of providing a safe and fun gaming experience for our players, we look forward to seeing the campaign come to life!”
Elliott Kyne, Blueprint Gaming AM, added: "We’re thrilled to expand our existing partnership with Lottomart through this exciting new TV collaboration.
"Building on our strong foundation, this next chapter will see the launch of a dedicated advert showcasing some of our best and most innovative content currently leading the way for Blueprint in 2025."
The partnership with Blueprint follows Lottomart’s renewed sponsorship deal with UKTV’s U&Dave and U&Gold, extending its presence across British television channels.
