Key points:
- Relax Gaming has partnered with TaDa Gaming to expand its Powered By Relax programme with new content
- TaDa Gaming’s regional content strategy has focused on growth in markets including Brazil and Latin America
Relax Gaming has entered into a partnership with TaDa Gaming through its Powered By Relax programme. The deal will see TaDa Gaming’s portfolio integrated into Relax’s distribution network. Content includes slot titles, crash games, table games, bingo and fishing-shooting games.
TaDa Gaming has a growing presence in emerging markets, particularly in Latin America and Brazil, where it has over 60 certified titles. The studio is also certified in several regulated markets, including Malta, the UK, Sweden, Greece, Portugal, Italy and Romania.
TaDa Gaming follows a 'Glocalisation' strategy, creating region-specific content to support international expansion. The approach has shown strong early results in 2025, especially in localised content performance.
Katie Fraser, Relax Gaming Head of Partnership Success, stated: “Bringing TaDa Gaming on board is a fantastic move. Their broad content range, from top-performing slots to unique fishing-shooting titles, offers immediate value for our operator partners.
“We’re especially impressed by their Glocalisation approach and strong regional traction, which perfectly aligns with our own vision as an aggregator.”
Good to know: Relax Gaming continues to grow its aggregation platform through partnerships with certified studios
Ray Lee, TaDa Gaming Director of Business Development, added: “We’re excited to be joining the Powered By Relax programme, which marks a significant milestone in our growth journey.
“This partnership opens up new opportunities for us to reach wider audiences and deliver regionally resonant content through a trusted and high-performing aggregation platform.”
The partnership with TaDa Gaming follows Relax Gaming’s recent expansion of its Dream Drop network, which introduced fast-paced Daily Jackpots to focus on player engagement across its jackpot offering.
