Key points:
- Betano is the official South American partner of the FIFA Club World Cup 2025
- The deal builds on Betano’s previous collaboration with FIFA during the 2022 World Cup
- The month-long tournament features 32 top clubs from around the world and will be hosted in the USA
Betano, the online sports betting brand operated by Kaizen Gaming, has been announced as the official partner of the FIFA Club World Cup 2025 for South America. This latest collaboration with FIFA follows Betano’s prior role as a partner for the FIFA World Cup Qatar 2022.
The new partnership will see Betano support the inaugural 32-team Club World Cup tournament, which runs from 14 June to 13 July 2025 across the United States, with the company’s branding integrated throughout the competition.
Commenting on the development, Kaizen Gaming co-founder and CEO George Daskalakis stated: “After being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again - this time for the FIFA Club World Cup 2025.
“It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Good to know: Featuring top clubs from each of FIFA’s six confederations – including Chelsea, Manchester City, Real Madrid, Inter Miami and Boca Juniors – the tournament hopes to mark a new chapter in global club football
Romy Gai, Chief Business Officer at FIFA, added: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand.
“Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”
This new partnership follows a series of deals by Betano across multiple markets and sports. In May 2025, for example, the operator secured a three-year partnership with Danish Superliga team Brøndby IF, marking its debut in Denmark.
