Key points:
- Optimove’s Positionless Marketing Platform will be embedded into EGT Digital’s X-Nave
- Operators gain access to real-time, AI-powered CRM capabilities
- Integration will be presented at iGB Live in London this July
Optimove and EGT Digital have announced a new partnership that will integrate Optimove’s Positionless Marketing Platform into EGT Digital’s modular X-Nave platform.
The move is intended to provide operators with a unified system for launching hyper-personalised, real-time marketing campaigns.
Through this integration, EGT Digital’s clients will be able to utilise Optimove’s AI-powered CRM features to interpret and respond to player behaviour without relying on fixed workflows.
Motti Colman, VP Revenue, Gaming at Optimove, said: “EGT Digital is pushing the industry forward with an agile and future-focused platform. Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyse data, generate creative assets and launch self-optimising campaigns without waiting on anyone else.”
Good to know: In June 2025, Optimove partnered with EveryMatrix to introduce similar real-time data integrations, enabling operators to trigger personalised campaigns based on player behaviour
The companies state that the Positionless Marketing approach aligns with EGT Digital’s mission to offer flexible, scalable solutions across casino, sportsbook and lottery. According to EGT Digital, the integration will support customer engagement, retention and player lifetime value.
Georgi Mihaylov, Deputy CEO at EGT Digital, said: "Partnering with Optimove and integrating its Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem. It arms our operator partners with the intelligence and agility they need to craft personalised, real-time experiences that boost retention and long-term player value.”
The integration will be presented at iGB Live in London this July, where both companies plan to demonstrate its automation and personalisation capabilities to industry stakeholders.
