Betano signs partnership deal with Denmark’s 3F Superliga
New partnership to begin with the 2025/26 season kickoff on 18 July.
Key points:
– Betano has been confirmed as the official betting partner of the 3F Superliga, Denmark’s football league
– The agreement takes effect with the start of the 2025/26 season on 18 July, 2025
Kaizen Gaming and the 3F Superliga have announced that Betano will become the official betting partner of Denmark’s football league beginning with the 2025/26 season.
The deal builds on Betano’s existing presence in Denmark, where it has already partnered with several football clubs. This agreement extends that involvement to league level.
Betano is the online sports betting and gaming brand operated by Kaizen Gaming, which also sponsors international tournaments such as the UEFA Europa League and UEFA Conference League.
As part of the agreement, Betano will receive branding and visibility rights linked to the 3F Superliga. The league will launch its new season on 18 July 2025.
Good to know: The 3F Superliga is the highest division in Danish football
Claus Thomsen, Danish League Association (Divisionsforeningen) CEO, stated: “We are very pleased to welcome Betano as the official betting partner of the 3F Superliga.
“Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football.”
Julio Iglesias, Kaizen Gaming CCO, added: “We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture.
“At Betano, we are committed to offering responsible, engaging sports experiences and we look forward to working with the Danish League Association.”
The announcement follows Betano’s recent multi-year agreement with FC Bayern, where it was named the club’s Official Partner through the 2027/28 season.
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