Betano confirms front-of-shirt sponsorship and Flamengo partnership details
The agreement, which runs until the end of 2028, encompasses the men’s and women’s professional football teams, the club’s Olympic sports divisions and Flamengo TV.
Key points:
– Betano’s partnership with Flamengo runs until 2028, covering men’s and women’s football, Olympic sports and Flamengo TV
– The deal is described as the largest sponsorship agreement in Brazilian football history
– Partnership includes social development initiatives and planned activations in Europe and Latin America
Betano has officially confirmed details of its principal partnership with Brazilian football club Clube de Regatas do Flamengo, following Gambling Insider’s earlier report on the agreement.
The operator has now disclosed that the deal extends until the end of 2028 and encompasses comprehensive coverage across multiple sporting divisions.
The partnership agreement covers Flamengo’s men’s and women’s professional football teams, Olympic sports including volleyball and basketball, and the club’s broadcasting platform Flamengo TV.
This represents an expansion from the initial announcement, providing Betano with extensive brand visibility across the club’s sporting operations.
Commenting on the deal, George Daskalakis, co-founder and CEO of Kaizen Gaming, which operates the Betano brand, stated: “Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally.
“We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club.”
Good to know: The partnership positions Flamengo alongside Betano’s international portfolio, which includes Bayern Munich, River Plate, Aston Villa, FC Porto, Sporting CP and Benfica
Luis Eduardo Baptista, President of Clube de Regatas do Flamengo, added: “This partnership with Betano is historic for Flamengo.
“Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion and reinforces our commitment to our fans.”
The agreement also incorporates social and sports development initiatives, marking a commitment to community impact.
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