Flamengo names Betano as new lead sponsor
The agreement marks the largest partnership deal in Brazilian football to date.
Key points:
– Flamengo has announced Betano as its new master sponsor pending council approval
– The deal covers men’s and women’s football, Olympic sports and FlamengoTV
Brazilian football club Flamengo has confirmed Betano as its new master sponsor, marking what the club describes as the largest sponsorship deal in Brazilian football.
The partnership will cover Flamengo’s men’s professional football team, women’s football, Olympic sports such as volleyball and basketball, and the club’s in-house media channel, FlamengoTV.
The contract still requires approval from the club’s Deliberative Council, scheduled to meet later this week. The announcement follows the conclusion of Flamengo’s agreement with Pixbet, which ended after four years.
That contract was at the time considered the largest club sponsorship deal in Brazil, covering both shirt sponsorship and a licensing agreement.
During the period, Flamengo won domestic and international titles including the Copa Libertadores, Copa do Brasil and Supercopa do Brasil.
Betano’s involvement with Flamengo adds to its portfolio of football partnerships in Europe and Latin America.
Good to know: Brazilian football clubs recently opposed proposals to restrict betting advertising
In January, the operator signed a multi-year deal with Bayern Munich, while in June it extended its main sponsorship with Sporting CP until the 2028/29 season.
If approved, the deal will give Betano brand exposure across Flamengo’s sporting operations and media channels.
Flamengo stated that the scale of the partnership reflects the strength of its brand and the significance of betting sponsorship in Brazilian football.
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