Catena Media unveils MRKTPlays.com for North America
New platform connects affiliates and operators in North America.
Key points:
– Catena Media has launched MRKTPlays.com, a sub-affiliation platform aimed at supporting affiliates and operators in the North American iGaming and sports betting markets
– The platform provides commission structures, tracking functions and performance data to help partners manage and expand their networks
Catena Media has launched MRKTPlays.com, a sub-affiliation platform designed to connect affiliates and operators in the North American online casino gaming and sports betting industries.
The platform follows a beta testing period with selected affiliate partners and is now live. It marks a step in Catena Media’s approach to developing scalable systems for the region.
Sub-affiliation gives affiliates the ability to broaden their exposure to operators through Catena Media’s existing presence in North America. This approach is intended to help partners grow their networks and identify additional revenue opportunities.
MRKTPlays.com includes commission structures, tracking features and support services. It enables affiliates to build and manage their own networks while providing operators with access to a wider pool of potential partners.
Good to know: This launch follows Catena Media’s Q2 and H1 results, coming after North American revenue fell 23% year-on-year in Q2 and 32% in H1
The platform also delivers frequent data updates and performance insights that allow affiliates to assess and improve their results.
Manuel Stan, Catena Media CEO, stated: “The launch of MRKTPlays.com is a pivotal step in Catena Media’s journey to shape the future of affiliate marketing.
“With simplicity at its core, MRKTPlays is an agile, smart and secure next generation platform for both experienced affiliates and content creators new to affiliate marketing, as well as for operators to reach new audiences.
“We are proud to bring this product to market and excited about the growth opportunities it unlocks for our partners and for Catena Media.”.
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